rootshift

Big Tech exit, done properly

Own your stack.
Shift your roots.

Rootshift moves people and businesses off Google, Microsoft, Adobe and friends, onto open-source software running on servers you control. Same work, your data, no lock-in.

Your data stays yours Open standards Documented hand-off

Open-source software we deploy & maintain

  • Nextcloud
  • Matrix
  • Jitsi Meet
  • Vaultwarden
  • Baserow
  • EspoCRM
  • Umami
  • Collabora
  • LibreOffice
  • Mattermost
  • Linux
  • nginx
  • WireGuard
  • Let's Encrypt
  • Darktable
  • Kdenlive
  • Radicale
  • Element

Why migrate from Big Tech

This isn't a lecture. It's about who holds the keys to your digital life.

Your email, files, photos, customer data and passwords live on someone else's computer, under someone else's rules. You've probably heard the privacy speech before, so here are the practical reasons people and businesses actually make the move.

Leaving feels impossible because it's designed to. That's the part we handle.

One algorithm away from losing everything

A father once photographed his son's illness for the doctor. An automated system flagged the image, and he lost his email, photos and phone number with no human to appeal to. If your business runs on one company's accounts, an algorithm decides whether you keep it.

Your data sets your price

"Surveillance pricing" uses your location, browsing and purchase history to estimate how much you're willing to pay, then charges that. Less data out means less leverage over you.

The rules change. Your data stays.

Terms of service, prices, ownership and governments all change. Data collected today under one set of rules can be sold, subpoenaed or repurposed tomorrow under another. Where your data lives decides who can demand it, which matters for privacy law and your clients' trust. On your own server, you set the rules.

The threat is often a person, not a company

Police officers have been caught using camera networks to track ex-partners. Scammers break into a business inbox and wait quietly for the moment a client asks where to send payment. Big platforms concentrate data, and that attracts exactly these people.

It's honestly nicer to use

No ads interrupting your videos, no pop-ups, far less spam, and no notifications engineered to pull you back in. Privacy tools aren't a sacrifice, and most people find them calmer and faster.

You own it. No lock-in.

Your files, email and client data live on a server you control, built on open-source software you can take anywhere. No creeping per-seat fees, no forced bundles or "AI" add-ons you never asked for, no features held hostage, no permission needed to leave.

"But…" the things we hear most

Fair questions. Here are straight answers.

"They already have all my data. What's the point?"

Data goes stale. Your habits, location, relationships and interests change constantly, and every day you stop feeding a profile, it gets less accurate and less valuable. Cutting off the supply works, starting now.

"I have nothing to hide."

Privacy isn't about hiding wrongdoing. You close the bathroom door and draw the curtains without doing anything wrong. It's about choosing what you share, when, and with whom. Nobody would accept a stranger following them all day, reading over their shoulder and noting every place they go, yet that's what default tracking adds up to.

"Switching sounds like a huge hassle."

It doesn't have to be all-or-nothing. Privacy is a spectrum, and a few small changes make a big difference. We handle the technical heavy lifting, move your data across, and make sure everything works before you leave the old service.

"I'm not a tech person."

You don't need to be. That's what we're for. We set it up, explain it in plain language, and stay available when you have questions.

Start where it's easiest

Every step counts on its own. Go as far as makes sense for you.

Browser & ad blocking

The biggest win for the least effort.

Private messaging

Encrypted chats your family will actually use.

Email, files & calendar

Off ad-funded platforms, onto services that respect you.

Your own server

Full ownership for you or your business.

Not sure where you fit? Tell us what you use today and we'll map out a realistic path, no judgement, no jargon.

Book a free consultation →

Services

Migration, hosting and hand-off, for every size.

Every engagement starts with a free audit. You get a fixed quote and a written plan before anything moves.

Individuals & families

Personal exit

Get your digital life out of Google, Apple or Microsoft without losing a single photo or email.

  • Email, contacts & calendar migration
  • Photos and files to private storage
  • Password manager setup
  • De-Googled phone guidance
Small business

Business migration

Move your team's daily tools to open-source equivalents on a VPS you own, with zero data loss.

  • Workspace / 365 replacement
  • Website & domain independence
  • CRM, forms & databases
  • Staff onboarding & docs
Ongoing

Managed hosting & care

Prefer not to run servers yourself? We maintain them for you, and you can take the keys any time.

  • Updates & security hardening
  • Encrypted, tested backups
  • Uptime monitoring
  • Support when you need it

What we replace

Your current tools have open alternatives.

A sample of common migrations. Every recommendation is chosen for your actual workflow, not ideology.

Category
From
To
Email
Gmail · Outlook
→
Self-hosted mail or privacy-first provider
Files & docs
Google Drive · OneDrive · Dropbox
→
Nextcloud + Collabora / OnlyOffice
Office suite
Microsoft 365 · Google Docs
→
LibreOffice · Collabora Online
Team chat
Slack · Teams
→
Matrix (Element) · Mattermost
Video calls
Zoom · Google Meet
→
Jitsi Meet · BigBlueButton
Passwords
Google · iCloud Keychain
→
Vaultwarden (Bitwarden-compatible)
Databases & forms
Airtable · Google Forms
→
Baserow · NocoDB
CRM
Salesforce · HubSpot
→
EspoCRM · Twenty
Analytics
Google Analytics
→
Umami · Plausible (self-hosted)
Websites & DNS
Wix · Squarespace · Cloudflare
→
Static sites on your VPS · independent DNS
Creative
Adobe Creative Cloud
→
Darktable · GIMP · Krita · Inkscape · Kdenlive

Product names are trademarks of their respective owners and are listed only to describe migrations.

Process

Four steps. No surprises.

Audit

We map every account, subscription, domain and data store you depend on. Free, with a written report.

Plan

You get a migration plan, the alternatives we recommend and why, a timeline and a fixed quote.

Migrate

We set up your servers, move your data, run old and new side-by-side, and verify nothing is lost.

Hand off

Full documentation, admin credentials and training, then managed care if you want it.

How we work

Built on trust you can verify.

⌘

You hold the keys

Servers, domains and admin accounts are registered to you. We never hold your data hostage.

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Open source & open standards

IMAP, CalDAV, CardDAV, ODF, Markdown. Your data stays portable, even away from us.

✎

Everything documented

Every server, setting and backup is written down in plain language and handed to you.

§

Privacy & compliance first

We design for data-protection law, sensible hosting jurisdictions and least-privilege access.

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We practise what we preach. This site loads zero trackers, zero cookies, zero third-party fonts or scripts, and is self-hosted on open-source software. Check your browser's network tab.

About

Andres Marin, founder of Rootshift

I did this to my own business first.

I'm Andres Marin, a professional photographer from California who has lived in Costa Rica for 16 years. Running two photography businesses, I depended on Big Tech for everything: my websites, portfolio, email, DNS, files and editing software.

Then the terms kept changing. Prices rose, accounts demanded more personal data, and my clients' photos sat on servers I didn't control. So I moved everything onto open-source software running on a server I own, one service at a time, without losing a single file.

Rootshift exists because that process is learnable, but it's slow and fiddly the first time. I've already made the mistakes. I'll do the migration with you, document every step, and hand you the keys.

  • GitHub Pages + Cloudflare + Behance→Own VPS, nginx, independent DNS
  • Adobe Portfolio & Adobe apps→Self-hosted galleries · Darktable
  • Google account & contacts→Deleted · self-hosted CardDAV sync
  • Airtable + form builder→Self-hosted Baserow for a small business

Andres Marin, founder

FAQ

Common questions

Will I lose any data or emails in the move?

No. We run your old and new systems side by side, verify everything has arrived, and only then switch over. Your old accounts stay in place until you're satisfied.

Do I need to be technical?

Not at all. The tools we set up are everyday apps for web, desktop and mobile. We train you and your team, and we offer managed care so you never have to touch a server.

Is self-hosting really cheaper?

Often, especially for teams paying per-seat fees. A well-sized VPS can replace several subscriptions. Your audit includes an honest cost comparison, and sometimes a privacy-focused paid service is the better fit, and we'll say so.

Is it secure?

We harden every server, enable encrypted backups, keep software updated, and use strong authentication. Security is part of the plan from day one, not an afterthought.

Can I leave Rootshift later?

Yes, that's the whole point. Everything is registered to you and documented, so any competent admin (or you) can take over at any time.

Where are you based?

Costa Rica, working remotely with clients wherever they are.

Start here

Ready to take back control?

Tell us what you're running today. We'll reply with a free audit call, no pressure, no sales funnel.

hello@rootshift.example · Encrypted email welcome